A New Kind
©2024 A New Kind LTD • Privacy Policy • Company No. 14749617
  • The

  • Made

  • Better

  • Series

Brains Made Better #1
Showing how we can use nature to make our lives better

Bringing to life the ‘Made Better’ strategy for Brains Pure CBD into an ongoing series that documents a growing family of brand ambassadors all of who capture the essence of the brand. A mix of everyday heroes, and personalities using nature to make their lives better.

Filmed across various picturesque locations in the UK, the film showcases a diverse group of individuals sharing their unique experiences of how nature has positively impacted their lives. These individuals are not professional athletes, but ordinary people who have overcome personal challenges to lead more enriching lives. The stories capture the essence of CBD’s many known benefits without explicitly spelling them out. These unique stories will be used across different digital platforms, including social media and brand communications.
 

A New Kind Of Kick — Brains Made Better #1
A New Kind Of Kick — Brains Made Better #1
A New Kind Of Kick — Brains Made Better #1

Inspiring athletes sharing stories of how nature has made their lives better. The series follows Carmen McIlveen a climber, coach and qualified instructor, veteran surfer and shaper Jools Matthews, The Wild Swim Girls Hen & Claudia and adventure cyclist and wellness advocate Liam Yates.

Filmed on location in the UK.
Video by Guy Stevens
Photography by Jasper Clarke

Back to Projects
  • Reset
  • Industry:
    Ingersoll 1892 Huntington Beach • Campaign
    Visiting the home of skateboarding
    Holland Cassidy • Rebrand
    Giving luxury rugs a personal touch
    Fewe • Brand Invention
    Female Wellness for Monthly Cycles
    Ingersoll 1892 'Nashville' • Campaign
    Honouring the People and its Music
    My Big Boobs: Untold • Motion
    Big and beautiful motion elements for Channel4
    Brains Made Better #1 • Campaign
    Showing how we can use nature to make our lives better
    Aubin • Rebrand
    Slowing down fast fashion
    And Objects • Rebrand
    Reimagining luxury furniture
    Express Golf • Rebrand
    Inspiring golfers to express themselves
    Swurf • Brand Invention
    Changing how we work
    Brains Pure CBD • Rebrand
    Making us better by making things better
    Rochester New York FC • Rebrand
    Building a community beyond football
    Braun • Campaign
    Inspiring simplicity by design
    Future Nature • Brand Invention
    Creating a planet first PR company
    Admiral • Brand Update
    Redefining Admiral’s Spirit
    Ingersoll 1892 'Hollywood' • Campaign
    A homage to the glory days of film
    Yasha • Brand Invention
    Socially conscious identity for a stab-proof outerwear brand
    London Shuffle Club • Rebrand
    Bringing out our competitive spirit
    Love, MeMeMe • Brand Invention
    Making wellness accessible
    Ingersoll 1892 'Mustang' • Campaign
    Showcasing An American Classic
    Trenton Watch Co. • Brand Invention
    Reviving a classic in American Culture
    Crazy Eight • Brand Invention
    East London bar with North American soul
    Ingersoll 1892 'New Orleans' • Campaign
    Documenting the home of Jazz
    Emit • Brand Invention
    Creation of a modern classic watch brand
    Facebook • Experiential Design
    Ongoing experiential design for Facebook
    Ingersoll 1892 • Rebrand
    Rebranding a true American original
    Ingersoll • Experiential Design
    Launching at Baselworld, Switzerland