A New Kind
©2024 A New Kind LTD • Privacy Policy • Company No. 14749617
  • The

  • True

  • Original

A New Kind Of Kick — Ingersoll 1892
Ingersoll 1892
Rebranding a true American original

We gave a traditional watch brand a new sense of direction and a new lease of life, as a result of re-examining their forgotten history, from this 'The True Original' was reborn. Our challenge was to put style and meaning back into a historic brand that had lost its foundations. To discover their magic and form the thread that would run through every touch point. 

A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892

Looking back into their archives we discovered a rich history of original watch designs. These were reimagined for the launch collection. 

A New Kind Of Kick — Ingersoll 1892

All the campaigns have been shot using Tintype photography, a forgotten technique dating back to the 19th century. The laborious process of exposing photosensitive tin plates links back to the birth date of Ingersoll and our proposition 'A True Original'.

A New Kind Of Kick — Ingersoll 1892

Horween Leather Co, Chicago IL, USA.

A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892
A New Kind Of Kick — Ingersoll 1892

Behind The Scenes Ingersoll Tintype Photoshoot
Austin, TX, USA

Back to Projects
  • Reset
  • Industry:
    Ingersoll 1892 Huntington Beach • Campaign
    Visiting the home of skateboarding
    Holland Cassidy • Rebrand
    Giving luxury rugs a personal touch
    Fewe • Brand Invention
    Female Wellness for Monthly Cycles
    Ingersoll 1892 'Nashville' • Campaign
    Honouring the People and its Music
    My Big Boobs: Untold • Motion
    Big and beautiful motion elements for Channel4
    Brains Made Better #1 • Campaign
    Showing how we can use nature to make our lives better
    Aubin • Rebrand
    Slowing down fast fashion
    And Objects • Rebrand
    Reimagining luxury furniture
    Express Golf • Rebrand
    Inspiring golfers to express themselves
    Swurf • Brand Invention
    Changing how we work
    Brains Pure CBD • Rebrand
    Making us better by making things better
    Rochester New York FC • Rebrand
    Building a community beyond football
    Braun • Campaign
    Inspiring simplicity by design
    Future Nature • Brand Invention
    Creating a planet first PR company
    Admiral • Brand Update
    Redefining Admiral’s Spirit
    Ingersoll 1892 'Hollywood' • Campaign
    A homage to the glory days of film
    Yasha • Brand Invention
    Socially conscious identity for a stab-proof outerwear brand
    London Shuffle Club • Rebrand
    Bringing out our competitive spirit
    Love, MeMeMe • Brand Invention
    Making wellness accessible
    Ingersoll 1892 'Mustang' • Campaign
    Showcasing An American Classic
    Trenton Watch Co. • Brand Invention
    Reviving a classic in American Culture
    Crazy Eight • Brand Invention
    East London bar with North American soul
    Ingersoll 1892 'New Orleans' • Campaign
    Documenting the home of Jazz
    Emit • Brand Invention
    Creation of a modern classic watch brand
    Facebook • Experiential Design
    Ongoing experiential design for Facebook
    Ingersoll 1892 • Rebrand
    Rebranding a true American original
    Ingersoll • Experiential Design
    Launching at Baselworld, Switzerland